A marketing puzzle in any language (Los Angeles Times)
Media companies use English, with a Spanish accent, to reach a growing bilingual audience. Eighteen-year-old Brian Morales represents a growing segment of America that baffles advertisers, broadcast networks and cable channels. ...more...Worldwide TV Exposure Slated for Canadian Football League's 95th Grey Cup Championship (OurSports Central)
Toronto, Canada; New York, New York, November 22, 2007 - The Canadian Football League's annual Grey Cup championship game this Sunday will have a worldwide audience reaching television viewers across the U.S., Mexico, Europe, the Middle East and many other countries....more... Chart: Ad Spending Up for Spanish-Language Media (TV Week)
Spending on Spanish-language media continued to increase in the first half of 2007, according to the latest figures from Nielsen Monitor-Plus. Total spending was $2.87 billion, up 2.3% compared with the first half of 2006, but several top advertisers showed cutbacks during the period....more... Nielsen: Spanish-Language Media Up 2.3 Percent in 2007 (Mediaweek)
Total ad spending in Spanish-language media was up 2.3 percent during the first six months of 2007, reaching $2.87 billion, according to Nielsen Monitor-Plus data....more... Spanish-Language Media Up 2.3 Percent in 2007 (Marketing Y Medios)
Total ad spending in Spanish-language media increased 2.3 percent during the first six months of 2007, reaching $2.87 billion, according to Nielsen Monitor-Plus data....more... Management-level hirings and promotions in the Austin area (Austin American-Statesman)
Scott Lubeck was named vice president and general manager of NewsStand Inc. 's division that provides digital services to newspaper and magazine publishers. Lubeck was at Harvard Business School Publishing, where he was chief technology officer....more... |