Sports Marketing Gets Digital Boost (BrandWeek)
SAN FRANCISCO -- As the recent hoopla over soccer star David Beckham and the Tour de France doping scandal shows, the coverage and marketing of sports is an increasingly global phenomenon, thanks in no small part to the Internet....more...ESPN, would you please stop 'Now' (Lexington Herald-Leader)
OK, ESPN, we'll see your embarrassing "Who's Now" segment and raise you. Tell us today which athlete is the most "now," Tiger Woods or LeBron James. Just promise this will end a month of painful SportsCenter segments about which athletes are the most happening, which have the most "buzz," or whatever the unfathomable rules are. We'll tell you who's not now. Suspended NFL player Pacman Jones is ......more... Stewart, ESPN still 'trading paint' over post-race comments (The Morning Call)
Tony Stewart took a shot at ESPN on Friday, but ESPN refused to return the fire on Saturday....more... Maxis to sponsor English football broadcasts in Malaysia (AFP via Yahoo! Singapore News)
Maxis Communications Malaysia Bhd on Friday signed a three-year partnership deal with sports channel ESPN Star Sports to become the broadcast sponsor of English Premier League football matches in the country....more... THE TICKER: ESPN puts Stewart in a foul mood (Detroit Free Press)
Here's another four-letter word stirring up trouble for Tony Stewart: ESPN. Stewart is upset that ESPN chided him for saying he was going to drink a case of beer to celebrate his July 15 win in Chicago, and one analyst even said later that Stewart was not a good role model. Maybe it was the foul language....more... Maxis to sponsor English football broadcasts in Malaysia (TODAYonline)
People walk in front of Maxis building in Kuala Lumpur. Maxis Communications Malaysia Bhd on Friday signed a three-year partnership deal with sports channel ESPN Star Sports to become the broadcast sponsor of English Premier League football matches in the country....more... ESPN?s ?Who?s Now? segment a sad example of celebrity worship (The Charleston Gazette)
?SportsCenter,? a TV show created in 1979 to provide sports fans with frequently updated scores and highlights, is an almost instant news resource for game results. One of the most unique shows on television, ?SportsCenter? averages three new episodes daily and aired its 30,000th show in February....more... Maxis to sponsor live telecast of EPL matches (The Star Online)
PETALING JAYA : Maxis Communications Malaysia Berhad announced a three-year partnership with ESPN Star Sports to become the broadcast sponsor of the English Premier League to be screened over ESPN and Star Sports in Malaysia....more... Can boxing survive MMA's challenge? (Newsday)
Hall of Fame trainer Angelo Dundee has a saying for times like these: "Someone always comes along." His theory has rung true for decades. Each time boxing fell out of the mainstream, a star emerged to make the sport matter again....more... |